Most Best Advantages Of Yandex

Best Advantages Of Yandex
Yandex is a mailbox and search engine provider based in Russia that has one of the most sophisticated email applications in the world.  In Russia, Yandex has 32.5% of the email market and 56% of the search engine market. It also has been actively penetrating Turkey, where it has captured 15% of the email market and 5% of the search market. Yandex has over 300 million active email user accounts.

Yandex holds onto about 60+% market share in Russia for Search Engines and a few years ago (2013) was only one of four countries to where Google was not number one for market share. Yandex is Russia's answer to Google.  Can give you data and you can rank and it just like any other search engine however it is specific to Russia. 

Yandex is a portal.

Yandex is the largest media destination in all of Russia and for many Russians, Yandex.ru is where they begin their day. In fact, Yandex is the largest media property in all of Russia.

Yandex is better for Russian language search.

Yandex was created specifically for the Russian market and is better able to handle specific Russian search challenges. In general, Google is not nearly as effective at parsing user intent over spelling in non-English search, but it is even weaker in Russian.

Yandex is even popular on Android.

While Google is able to use its Android mobile operating system to grow mobile search due to the embedded nature of Google search in Android, it’s not that effective in Russia. In Russia, Android has over 70 percent of the Russian mobile market; yet, Yandex still has 52 percent of the search market on these very Android devices.

Yandex is Russian.

While Russians do have an affinity towards Russian brands they also seem to like foreign products. Nonetheless, in the wake of the Snowden/NSA scandal, Russians might prefer using Yandex simply because they distrust Google.

Yandex’s algorithm might be able to better account for spam. The Russian online market is notorious for outright link spam methods. There are countless “ad” agencies that exist just to sell links for the purpose of increasing search rankings. As a result, Yandex announced they will not use links in their algorithms on commercial queries conducted in specific areas of the country. Instead, Yandex will solely use user experience and keyword ranking metrics. This effort by Yandex is still early, but it may allow Yandex to generate better quality results than Google. The latter undoubtedly filters spam links, but is most likely still giving credit to low quality links.